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Träfflista för sökning "AMNE:(SAMHÄLLSVETENSKAP Ekonomi och näringsliv) ;pers:(Gustafsson Anders);pers:(Friman Margareta 1970)"

Sökning: AMNE:(SAMHÄLLSVETENSKAP Ekonomi och näringsliv) > Gustafsson Anders > Friman Margareta 1970

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1.
  • Gustafsson, Anders, et al. (författare)
  • Developing service research - paving the way to transdisciplinary research
  • 2016
  • Ingår i: Journal of Service Management. - 1757-5818 .- 1757-5826. ; 27:1, s. 9-20
  • Tidskriftsartikel (refereegranskat)abstract
    • Purpose - The purpose of this paper is to discuss how service, as an interdisciplinary area of research, can increase its potential for transdisciplinary contributions from the perspective of what signifies intra-, multi-, inter-, and transdisciplinary research. Design/methodology/approach - The essay first discusses common perspectives on the service concept before presenting a review on what signifies intra-, multi-, inter-, and transdisciplinary research. The emerging theoretical framework is followed by a discussion on the challenges and opportunities for service research in making interdisciplinary and transdisciplinary theoretical contributions. Findings - The research provides a typological framework for understanding intra-, multi-, inter-, and transdisciplinary service research and, implications related to how service research contributions can become increasingly inter- and transdisciplinary. Originality/value - The paper contributes to widening the scope of service research by focussing on how the domain can overcome hurdles and increase its potential for making theoretical contributions that are applicable across and beyond established research disciplines.
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2.
  • McColl-Kennedy, Janet R., et al. (författare)
  • Fresh perspectives on customer experience
  • 2015
  • Ingår i: Journal of Services Marketing. - : Emerald Group Publishing Limited. - 0887-6045 .- 0887-6045. ; 29:6-7, s. 430-435
  • Tidskriftsartikel (refereegranskat)abstract
    • Purpose - The purpose of this paper is to provide directions for future research on: broadening the role of customers in customer experience; taking a practice-based approach to customer experience; and recognizing the holistic, dynamic nature of customer experience across all touch points and over time. Design/methodology/approach - The approach is conceptual identifying current gaps in research on customer experience. Findings - The findings include a set of research questions and research agenda for future research on customer experience. Originality/value - This research suggests fresh perspectives for understanding the customer experience which can inspire future research and advance theory and managerial practice.
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